Amazon says AI shopping agents aren’t denting its ad business

Adweek’s Mitchell Parton reports that Amazon’s advertising revenue hit $78 billion over the trailing 12 months, with Q3 ad revenue up 11% to $19.6 billion even as rivals warn AI agents like ChatGPT and Gemini threaten sponsored listings.

Why it matters. Advertisers can keep treating Amazon’s retail media network as a reliable currency, since the earnings show no revenue erosion from AI shopping agents yet.

Signal from adweek.com · Mitchell Parton · read the original.

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