Amazon’s new AI ad agent steers spend, worrying some buyers

Adweek’s Lauren Johnson reports that at Amazon’s UnBoxed event, the retailer unveiled Amazon Ads Agent, a chat-based AI overhaul of its ad platform.

Why it matters. Advertisers who cede format and budget decisions to Amazon’s AI lose a degree of control over where their spend lands, even with manual controls still available.

Signal from adweek.com · Lauren Johnson · read the original.

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