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Apple’s new CEO stakes AI strategy on the iPhone, not new hardware

John Ternus, taking over from Tim Cook, opened Apple’s fall event by calling the iPhone the ideal “intelligent personal hub” for AI.

Why it matters. Marketers targeting iOS users must plan around on-device AI that keeps personal data out of reach for collection or ad targeting.

Signal from TechCrunch (AI) · Sarah Perez · read the original.

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