Aquila plans to expand cross-media measurement beyond video

MediaPost’s Joe Mandese reports that the ANA’s Aquila cross-media measurement service, at its Chicago conference, projected paying advertisers will more than double to 70 within a year.

Why it matters. Advertisers gain a single consumer-level reach and frequency view across video, audio and display, strengthening the case for shifting budgets away from channels that show weaker incremental reach.

Signal from mediapost.com · Joe Mandese · read the original.

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