Best Buy Ads expands CTV push with Fire TV deal, new data signals

MediaPost’s Laurie Sullivan reports that Best Buy will unveil new CTV ad offerings Wednesday, deepening its Amazon Fire TV partnership through Insignia sets.

Why it matters. Advertisers like carriers or CPG brands can now buy Best Buy’s decade of purchase-history signals to target CTV spots on Roku and LG sets outside the retailer’s own site.

Signal from mediapost.com · Laurie Sullivan · read the original.

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