Best Buy pitches itself as media production company at retail media upfront
Adweek’s Mitchell Parton reports that Best Buy held an upfront presentation for its retail media business in Midtown Manhattan, featuring top executives including incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino.
Why it matters. Retailers that elevate ad chiefs alongside CEOs and CMOs gain more control over how brand budgets get allocated across their media networks.
Signal from adweek.com · Mitchell Parton · read the original.
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