Brands build in-house studios as Hollywood production dries up
The Hollywood Reporter’s Alex Weprin reports that brands like Nike, Ford and Coca-Cola are funding scripted content and launching in-house studios as TV ad campaigns lose reach. Struggling mid-size production companies are leaning into branded entertainment just to stay in business.
Why it matters. Mid-size production companies gain a new revenue path into brand-funded work, while brands bypass traditional studios by building in-house capacity to produce their own scripted content.
Signal from hollywoodreporter.com · Alex Weprin · read the original.
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