Broadcast execs push multi-platform ad sales to fight streaming’s gains
The Desk’s Matthew Keys reports that at NAB Show New York, Fox’s Tom Fleming and Sinclair’s Del Parks said broadcasters must modernize ad sales, bundling broadcast, cable and streaming inventory.
Why it matters. Broadcasters that fail to bundle broadcast with streaming inventory risk losing ad dollars to CTV platforms offering comparable targeting.
Signal from thedesk.net · Matthew Keys · read the original.
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