Chartbeat: Google search pageviews down 40% as publishers seek new channels
The Measure’s Jon Lafayette reports that Chartbeat’s new Publisher Playbook found Google search pageviews down 40.2% over the past year, even as total network pageviews held near flat at 31.1 billion monthly.
Why it matters. Publishers who keep depending on Google search for audience will need to build direct measurement of dark social and loyalty channels to prove reach that search no longer delivers.
Signal from The Measure · Jon Lafayette · read the original.
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