Citi launches ad network targeting 70 million cardholders
Business Insider’s Lucia Moses reports that Citi is launching Citi Commerce Media, a new unit letting brands target ads to more than 70 million customers based on spending histories across its own app and outside properties like Facebook.
Why it matters. Advertisers gain a new path to audiences based on granular spending data, giving financial media networks leverage to pull budget away from retail media networks with thinner purchase data.
Signal from businessinsider.com · Lucia Moses · read the original.
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