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CNBC bets on Jim Cramer to lead its creator-media push

Variety’s Brian Steinberg reports that CNBC signed Jim Cramer to a new long-term contract that expands his investing club with a premium tier launching in 2027, adding live shows, workshops and a dedicated general manager.

Why it matters. Legacy news outlets like CNBC are turning on-air personalities into direct-to-consumer subscription businesses rather than ceding that revenue to independent creators.

Signal from variety.com · Brian Steinberg · read the original.

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