Coinbase drops Wavemaker for indie shop Noble People after five years
Ad Age’s Ewan Larkin reports that Coinbase ended its five-year media agency relationship with WPP’s Wavemaker, moving its business to the far smaller independent shop Noble People.
Why it matters. Independent shops gain leverage in pitches as holding-company scale becomes a weaker selling point against nimble, specialized media expertise.
Signal from adage.com · Ewan Larkin · read the original.
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