Comscore: YouTube and Tubi lead streamers in share of ad exposure time

Digiday’s Tim Peterson reports that Comscore’s new Score Report measures TV and streaming companies’ share of audiences’ ad exposure time, rather than just viewing time, finding YouTube and Tubi topping the ranking.

Why it matters. Buyers now have a currency alternative that ranks platforms by ad exposure rather than total viewing, giving ad-supported leaders like YouTube and Tubi a new negotiating data point.

Signal from digiday.com · Tim Peterson · read the original.

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