CTV ad leaders at Advertising Week push for unified measurement standards
eMarketer’s Asa Hiken reports that CTV ad leaders speaking at Advertising Week New York called for better measurement frameworks across streaming platforms, arguing fragmented metrics make cross-platform comparisons unreliable.
Why it matters. Buyers gain leverage to push back on walled-garden metrics until streamers agree on shared definitions.
Signal from emarketer.com · Asa Hiken · read the original.
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