CTV’s “ghost audiences” are inflating ad inventory, Samsung Ads exec says
AdExchanger publishes a guest column from Samsung Ads’ Justin Fromm arguing that subscriber counts and MAUs mask “ghost audiences” — inactive subscribers who count toward platform size but generate no real ad supply.
Why it matters. Buyers who plan against subscriber or MAU counts risk paying for impressions against viewers who are no longer actually watching.
Signal from adexchanger.com · AdExchanger Guest · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →