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Deadline: new horror label ‘Made By Spooky’ pitches creator-first model

Deadline’s Matt Grobar reports that a new horror label called Made By Spooky has launched with a creator-first approach, aiming to produce genre content by working directly with the creators behind it rather than through traditional studio channels.

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SBA gives creator businesses an official classification code

SBA gives creator businesses an official classification code

Digiday’s Alyssa Mercante reports that the SBA issued its first small business classification guidance for content creators on October 15, placing creator-led businesses under NAICS code 5121, Motion Picture and Video Industries.

Banijay teams with Don’t Tell Comedy in creator-economy push

Banijay teams with Don’t Tell Comedy in creator-economy push

Deadline’s Matt Grobar reports that Banijay America has struck a strategic partnership with Don’t Tell Comedy, pairing Banijay Rights’ global distribution with the stand-up brand’s 14 million followers and 115 hours of content.

Instagram tests 90-minute videos, lands on Apple TV — still no ad-rev share

Instagram tests 90-minute videos, lands on Apple TV — still no ad-rev share

Variety’s Todd Spangler reports that Instagram is testing video lengths of up to 90 minutes and expanding to Apple TV, positioning itself as a bigger YouTube rival.