Delivery apps pitch themselves as game-day retail media networks
eMarketer’s Christopher Wood reports that Delivery apps like DoorDash and Instacart are positioning game-day ordering data as a commerce network for advertisers targeting sports fans. It gives marketers a closed-loop way to reach fans mid-event and tie ad spend directly to purchases.
Why it matters. Marketers can now attribute game-day ad spend directly to DoorDash and Instacart purchase data instead of relying on broadcast or social engagement proxies.
Signal from emarketer.com · Christopher Wood · read the original.
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