Digiday’s 2026 report: AI and creators are rewiring agency media plans
Digiday’s Catherine Wolf reports that the outlet’s 2026 Media Agency Report finds clients demanding more flexibility on when and where budgets move.
Why it matters. Agencies that can’t show a return on AI spend lose leverage to justify its cost to clients.
Signal from digiday.com · Catherine Wolf · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →