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DoorDash offers $17 billion for Instacart in grocery delivery mega-merger

ExchangeWire reports that DoorDash has made a $17 billion offer for Instacart, pairing DoorDash’s logistics with Instacart’s software and merchant ties, pending shareholder and regulator approval.

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DoorDash-Instacart deal signals retail media land grab, not just delivery

DoorDash-Instacart deal signals retail media land grab, not just delivery

Modern Retail’s Gabriela Barkho reports that DoorDash’s $17 billion bid for Instacart reflects a push beyond delivery into ads, data and one-stop retail tech, combining restaurant, grocery and retail shopping insights into a single commerce ecosystem.

IAB Europe finds buyer-seller gap widening on retail media measurement

IAB Europe finds buyer-seller gap widening on retail media measurement

ExchangeWire reports that IAB Europe’s 2026 Attitudes to Retail Media Report finds 61% of European buyers cite measurement and reporting as the top barrier to investment, while 58% want multi-touch attribution but only 31% of sellers offer it.

Vend Advertising taps Kevel to build Nordic marketplace media network

Vend Advertising taps Kevel to build Nordic marketplace media network

ExchangeWire reports that Vend Advertising, which unites Nordic marketplaces including Blocket, FINN, Tori, Oikotie, Bilbasen and DBA, has picked Kevel’s API-first infrastructure to power its new Marketplace Media commerce offering.