DoorDash to buy Instacart for $17 billion, merging retail media giants

MediaPost’s Laurie Sullivan reports that DoorDash agreed to acquire Instacart for $17 billion, paying $65 a share in cash and stock, combining two retail-media businesses each already generating more than $1 billion in annualized ad revenue.

Why it matters. Advertisers gain a combined retail-media scale rivaling Amazon and Walmart, but face a prolonged wait before targeting, buying and measurement tools consolidate.

Signal from mediapost.com · Laurie Sullivan · read the original.

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