DoorDash to buy Instacart for $17B, folding in its ad business

Grocery Dive’s Catherine Douglas Moran reports DoorDash will acquire Instacart for about $17 billion, a 26% premium, closing by mid-2028, keeping Instacart’s brand, app and enterprise tech while absorbing its 600,000 couriers and retail media arm.

Why it matters. Advertisers and retailers negotiating retail media placements now face a combined DoorDash-Instacart ad business that controls a bigger share of grocery e-commerce inventory.

Signal from grocerydive.com · Catherine Douglas Moran · read the original.

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