DoubleVerify expands to TikTok’s Pangle ad network in 48 markets
The Measure’s Jon Lafayette reports that DoubleVerify will bring brand suitability, viewability and centralized reporting to TikTok’s Pangle ad network across 48 markets. It’s another sign measurement vendors are racing to cover mobile app inventory as ad dollars follow viewers off the open web.
Why it matters. Advertisers gain independent brand suitability and viewability verification on Pangle inventory across 48 markets, letting them buy TikTok’s ad network placements they previously had to avoid or trust unverified.
Signal from The Measure · Jon Lafayette · read the original.
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