Enter the Robots: WFA study shows labor-based agency comp collapses to 17% from 54%
It used to be cushy to land an agency job. Now it’s a manufacturing meat grinder for some. MediaPost’s Joe Mandese reports that a new WFA study, done with Agency Media Solutions, finds labor-based agency compensation has fallen to 17% of the marketplace, down from 54% fifteen years ago.
Why it matters. Agencies must now justify fees on delivered output and performance rather than headcount or hours, as AI erodes time as a proxy for value.
Signal from mediapost.com · Joe Mandese · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →