Evernote’s ChatGPT Ads campaign lifts trial-to-paid conversion 10-20%

OpenAI is reporting that Evernote ran ChatGPT Ads campaigns targeting people already using AI tools, directing them to its site to drive new account signups and trial starts.

Why it matters. Advertisers now have an early data point for treating ChatGPT Ads as a performance-marketing channel with trackable subscription outcomes, not just a brand-awareness placement.

Signal from openai.com · read the original.

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