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Food ads dominate likeability among top NFL commercials

The Measure’s John Cassillo reports that iSpot’s preseason NFL report finds five of the seven most likeable ads among the 50 most-seen spots are QSR or fast casual, while only two of the top 10 used celebrities.

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DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.

Beet.TV: CTV measurement finally matches digital’s promise

Beet.TV: CTV measurement finally matches digital’s promise

Beet.TV’s Robert Andrews reports that CTV measurement is now delivering on the granular, data-driven promise long attributed to digital advertising.

Borrell doubles local digital ad growth forecast, sees 80% share by 2030

Borrell doubles local digital ad growth forecast, sees 80% share by 2030

MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.