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Fox and iSpot expand always-on outcomes measurement

TVREV’s Jason Damata reports that Fox is scaling iSpot’s outcome measurement across its ad business, correlating exposures to sales activity for advertisers. It signals TV outcomes measurement moving from pilot to always-on infrastructure at a major broadcaster.

Why it matters. Advertisers on Fox now get always-on, exposure-to-sales correlation for every campaign rather than one-off studies, making outcome proof a standing requirement rather than an optional add-on.

Signal from TVREV · Jason Damata · read the original.

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