Fox extends iSpot deal, expands outcome measurement across screens
The Measure’s Jon Lafayette reports that Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.
Why it matters. Advertisers buying Fox inventory now get outcome-based attribution tied to iSpot data as the standard proof point, rather than reach or GRPs alone.
Signal from The Measure · Jon Lafayette · read the original.
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