Fox scales agentic ad platform to linear TV, not just streaming

MediaPost’s Dave Morgan reports that Fox Corporation is expanding its agentic transaction platform, Fox AdStudio, so agencies including WPP, Omnicom, Stagwell and Horizon can plan, negotiate, buy and optimize campaigns across both linear TV and streaming.

Why it matters. Agencies gain a direct, automated path to negotiate and adjust linear TV buys mid-campaign, something traditional programmatic systems built for digital have never supported.

Signal from mediapost.com · Dave Morgan · read the original.

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