FreeWheel adds Truthset data ratings to its ad buying platform
FreeWheel is integrating Truthset’s audience data evaluations into its programmatic advertising platform for connected TV. The move lets advertisers configure data accuracy at the point of buying rather than checking quality after impressions are already delivered.
Why it matters. Advertisers gain the ability to set data accuracy thresholds before buying CTV impressions, shifting quality control from post-purchase audits to point-of-sale configuration.
Signal from The Measure · Jon Lafayette · read the original.
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