FTC filing accuses Amazon of tilting its own ad auctions
The FTC alleges Amazon has overcharged advertisers for years by putting a thumb on its ad auction mechanics, according to columnist Kiri Masters. She argues advertiser trust is damaged even though spending on the platform is unlikely to move.
Why it matters. Rival retail media networks now have a documented case to pitch advertisers against Amazon’s auction integrity.
Signal from thedrum.com · Kiri Masters · read the original.
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