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Gemini overtakes Perplexity as No. 2 AI referral source

Statcounter says Google Gemini hit 8.65% of global AI chatbot referrals in March, up from 2.31% a year earlier, passing Perplexity’s 7.07%. ChatGPT still leads with 78.16%, while Claude jumped from 1.37% to 2.91% in one month.

Why it matters. Publishers now need to optimize for Gemini’s ecosystem-wide integration across Search, Android and Chrome as a growing source of pre-qualified traffic.

Signal from mediapost.com · Laurie Sullivan · read the original.

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