Google admits AI Mode ads monetize worse, even as it expands them

The Verge’s Jay Peters reports that Google chief business officer Philipp Schindler told investors on the company’s earnings call that AI Mode is seeing “lower monetization” than traditional search, even as he called early ad experiments “promising.”

Why it matters. Advertisers shifting budget into AI Mode should expect lower returns per dollar than legacy search placements, at least for now.

Signal from theverge.com · Jay Peters · read the original.

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