Google expands AI Mode ads as execs admit it’s monetizing worse than Search

Campaign reports that Google is widening AI Overviews and AI Mode ads to 10 more markets, with advertisers unable to opt out of the AI placements separately from Search, after its CBO said lower AI Mode monetization weighed on Search’s growth rate.

Why it matters. Advertisers lose the ability to control or exclude where eligible campaigns appear as Google folds AI surfaces into existing Search inventory.

Signal from campaignlive.com · read the original.

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