Google says AI Mode ads monetize worse, even as it expands them

The Verge reports Google’s chief business officer Philipp Schindler told an earnings call that AI Mode shows “lower monetization,” even as Google expands AI Mode ads to new countries and adds ads in follow-up queries in the US.

Why it matters. Advertisers bidding into AI Mode get less efficient returns than traditional search even as Google pushes more inventory into the format.

Signal from theverge.com · read the original.

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