Google’s ad tech remedies land, but publishers may see little extra revenue

A Media Operator’s Kari McMahon reports that Google’s court-ordered ad tech remedies — disclosure, AdX real-time bidding against rivals, and deeper Prebid integration — take effect 60 days after final judgment, with some requirements taking 15 months.

Why it matters. Publishers gain the right to export historical ad-serving data from DFP and AdX, giving them leverage to build first-party data products independent of Google.

Signal from amediaoperator.com · Kari McMahon · read the original.

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