Google’s AI search stats restated without the qualifiers that defined them in May
PPC Land’s Luis Rijo reports that Google’s Shivani Mohan told advertisers query length is “3x” longer and “one in every six searches is multimodal.”
Why it matters. Advertisers planning strategy around Google’s “expansionary moment” framing are working from figures that describe a narrower slice of search than the podcast implies.
Signal from ppc.land · Luis Rijo · read the original.
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