Holding companies rally around ‘outcomes’ as H1 2026 earnings buzzword
Digiday’s Michael Bürgi reports that Publicis, Omnicom, WPP, Havas, Stagwell, S4 and Dentsu all framed H1 2026 earnings around “delivering outcomes” rather than media planning. Executives admit privately that outcomes are hard to prove given too many external factors on consumer behavior.
Why it matters. Marketers now face pitches promising outcomes-based accountability that agencies privately admit they cannot fully prove or take credit for.
Signal from digiday.com · Michael Bürgi · read the original.
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