Homepages still drive nearly 2x pageviews via recirculation, Chartbeat finds
The Measure’s John Cassillo reports that Chartbeat data shows homepage recirculation rate rose from 48% to 49% between 2024 and 2026. Sports homepages hit 61%, financial pages nearly double the news average, showing the homepage remains a top traffic driver.
Why it matters. Publishers now have data to justify continued investment in homepage curation rather than ceding traffic strategy entirely to social and search referrals.
Signal from The Measure · John Cassillo · read the original.
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