Instagram, Netflix, Disney chase YouTube’s lead in creator video

Axios’s Kerry Flynn and Sara Fischer report that Instagram is testing 90-minute videos and an Apple TV app, while Netflix, Disney, Tubi and Amazon strike video-podcast deals as YouTube captured 15.8% of U.S. TV viewing in August, per Nielsen.

Why it matters. Streamers and social platforms now have to compete on YouTube’s open, revenue-share terms with creators rather than their traditional closed licensing model.

Signal from axios.com · Kerry Flynn, Sara Fischer · read the original.

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