Covers creators and streaming. Bylines at axios.com. Desk record: 6 signals cited since August 2026, 6 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Axios’s Kerry Flynn and Sara Fischer report that Instagram is testing 90-minute videos and an Apple TV app, while Netflix, Disney, Tubi and Amazon strike video-podcast deals as YouTube captured 15.8% of U.S. TV viewing in August, per Nielsen.
Axios’s Kerry Flynn and Christine Wang report that iHeartMedia CEO Bob Pittman called out “exuberance” in podcast talent deals, pointing to rivals paying more than shows can earn back.
Oct 22Axios’s Sara Fischer and Kerry Flynn report that Reese Witherspoon has teamed with Paris-based Mediawan to buy back Hello Sunshine from Candle Media for low- to mid-eight figures.
Oct 15Axios’s Kerry Flynn and Sara Fischer report that Former “Hard Fork” hosts Kevin Roose and Casey Newton are partnering with NPR for distribution and ad sales of “Machine Gods,” a twice-weekly, video-first show on AI’s consumer, enterprise and policy implications launching in October.
Sep 16Axios’s Kerry Flynn reports that Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.
Sep 9Axios’s Kerry Flynn reports that veteran media exec Geneva S. Thomas, formerly of People, Essence and Condé Nast, is launching The Knowing, aiming to blend legacy-magazine authority with the direct audience relationships that power creator media.
Aug 19