Instagram pays creators up to $500,000 to post long-form video

Business Insider’s Sydney Bradley and Lucia Moses report that Instagram is offering select creators $50,000 to $500,000 to post long-form video to its new Features product, non-exclusively, as long as they also post same-day to YouTube.

Why it matters. Creators gain new leverage to extract direct payments from platforms competing for the same long-form content, rather than relying solely on YouTube’s ad-revenue share.

Signal from businessinsider.com · Sydney Bradley, Lucia Moses · read the original.

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