Instagram readies full rollout of long-form TV feature

TVREV’s Alan Wolk reports Instagram plans to fully roll out “Features,” a long-form horizontal video format supporting up to 90 minutes, tested in Brazil and built for TV-set viewing, letting creators link up to eight Reels as promos.

Why it matters. Legacy TV networks and streamers face more pressure to merge into a smaller set of mass-reach players as Instagram and YouTube absorb filler content and performance-ad budgets.

Signal from TVREV · Alan Wolk · read the original.

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