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iSpot’s SAGE breaks down why GEICO’s Gecko ads win on likeability

The Measure’s Eleanor Semeraro reports that iSpot’s agentic AI platform SAGE analyzed GEICO’s top three 2026 ads by likeability, all scoring 662 to 687.

Why it matters. Advertisers get evidence that pairing a clear value message with comedy outperforms broad humor alone in driving ad likeability.

Signal from The Measure · Eleanor Semeraro · read the original.

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