Breaking
CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators Ad-techOpenAI taps Magnite, PubMatic to fill unsold ChatGPT ad space
medianexis.
medianexis.
Subscribe

JIC recertifies Comscore, iSpot, VideoAmp as TV currencies through 2028

Adweek’s Bill Bradley reports that the U.S. Joint Industry Committee has recertified Comscore, iSpot, and VideoAmp as national TV currencies for the 2026-2028 term, calling it the group’s most comprehensive currency evaluation to date.

Why it matters. Buyers and sellers can keep transacting on all three currencies through 2028, avoiding another round of currency fragmentation as the new season starts.

Signal from adweek.com · Bill Bradley · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →
DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.

Beet.TV: CTV measurement finally matches digital’s promise

Beet.TV: CTV measurement finally matches digital’s promise

Beet.TV’s Robert Andrews reports that CTV measurement is now delivering on the granular, data-driven promise long attributed to digital advertising.

Borrell doubles local digital ad growth forecast, sees 80% share by 2030

Borrell doubles local digital ad growth forecast, sees 80% share by 2030

MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.