medianexis.

Judge Judy reruns still pull $160 million in ad spend on CBS

Judy Sheindlin is ending her on-camera career after Judy Justice wraps its current Amazon Prime Video season.

Why it matters. Daytime advertisers can keep buying cost-efficient frequency against a finished library title, proving syndicated reruns still function as a durable ad vehicle even after production ends.

Signal from TVREV · Eleanor Semeraro · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →

Automotive TV spending falls 15.4% in August, sports still dominant

Automakers spent $72.5 million on national linear TV in August, down from $85.7 million a year ago, per iSpot.tv. Household impressions fell 20.2%, while NFL preseason alone drew over 22% of auto industry outlay.

Nielsen study: pairing digital audio with CTV nearly doubles brand recall

A Nielsen and Katz Digital brand-lift study of 600 D.C.-area adults found unaided recall of 37 percent for audio-only and 37 percent for CTV-only ads, versus 65 percent when both formats reached the same person.

Nielsen halves the lag on its Streaming Top 10, to two weeks

Nielsen cut the reporting delay on its weekly Streaming Top 10 charts from four weeks to two, citing improved analytics capabilities. The company calls it the most significant enhancement to Streaming Content Ratings since the metric launched in 2017.