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Kroger’s retail media profit grows 24%, best pace since 2021

Profit at Kroger Precision Marketing grew 24% in the second quarter, its best retail media profit growth since 2021, CEO Greg Foran told investors.

Why it matters. Retail media now leads Kroger’s earnings narrative ahead of merchandising, pressuring rivals to show similar ad-driven profit gains to justify investor attention.

Signal from modernretail.co · Mitchell Parton · read the original.

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