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Lendi’s growth GM: AI search is reshaping how brands get measured

AdExchanger’s James Hercher reports that Lendi Group GM Michael McCash is using MMM vendor Mutinex and its new AI Visibility tool to measure how chatbots like ChatGPT and Gemini shape home-loan discovery.

Why it matters. Marketers now must rely on mass-prompting workarounds for AI discovery since chatbot platforms offer no analytics dashboard of their own.

Signal from adexchanger.com · James Hercher · read the original.

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