Mandese: Nielsen kept publishing flawed Gauge data through the upfront
MediaPost’s Joe Mandese reports that Nielsen has continued publishing “The Gauge,” knowing its methodology overstates streaming’s share versus linear TV, and plans to recalibrate only once the fall TV season begins.
Why it matters. Buyers who negotiated upfront deals using Gauge share data were working from a currency Nielsen itself knew would be rebooted after the money changed hands.
Signal from mediapost.com · Joe Mandese · read the original.
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