Marriott Media Network pitches travel timing as a retail-media signal
The Drum’s Margo Waldrop reports that Marriott Media Network’s Monique Perlmutter is pitching brands on travel booking data not just for destination targeting but for timing purchases around a trip.
Why it matters. Brands gain a new behavioral signal for ad targeting where booking data, not just loyalty-program membership, determines when a traveler sees an ad.
Signal from thedrum.com · Margo Waldrop · read the original.
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