Covers measurement and streaming. Bylines at thedrum.com. Desk record: 3 signals cited since August 2026, 3 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Drum’s Margo Waldrop reports that Marriott Media Network’s Monique Perlmutter is pitching brands on travel booking data not just for destination targeting but for timing purchases around a trip.
The Drum’s Margo Waldrop reports that EDO analyzed every national TV ad aired during the 2025-26 NFL regular season and found the average NFL spot drove the same consumer-behavior impact as 73 typical primetime ads, up 15% year over year.
Sep 8The Drum’s Margo Waldrop reports that Nielsen shows YouTube at a record 13.8% of US TV viewing versus Netflix’s 8%, fueling a rivalry narrative. But their business models — ad-supported scale versus subscription and live sports — chase different prizes.
Aug 20